Importance of Graphic Design in Business Marketing and Branding

Importance of Graphic Design in Business Marketing and Branding

What is Graphic Design?

Graphic design is the art of taking visual content and using it to communicate messages. It takes into consideration all the elements and principles of design. It includes everything from printed marketing materials like brochures and pamphlets to digital art.

1. Creates Brand Identity

Brand identity is all about the visual elements of a brand. Your company’s color scheme, logo, and general aesthetic help consumers distinguish your brand at a glance.

Logo

Your logo is one of the most recognizable parts of your brand identity. An encapsulation of who you are as a company and as a brand.

Colors

According to statistics, brand recognition increased as much as 80% just by using signature colors. We know that colors play a significant role in how your consumers identify who you are as a business.

Marketing Materials

Packaging

Statistics show that 70% of consumers report that packaging was the sole influence in forming their impression about a company. Graphic design is your tool to ensure that those impressions of your brand align with your message and mission.

Consistency

When consumers see consistency through all of your public materials, they become more acquainted with your brand. The minute they see your brand colors, they already know it’s about you. And it can increase revenue! Statistics show that a company can see a 33% increase in revenue by just being consistent with the brand presentation.

2. Establishes Professionalism

Graphic design lends your business a structured and professional look. Your customers will know you’ve put in the hours, effort, and investment to put your best foot forward. Through the quality of your graphic design, your customers can easily discern the level of professionalism they can expect to receive from your business.

3. Establishes Credibility

There are many ways to establish credibility in your brand. Of course, it helps if your company has been around for a while. And depending on your mission, earn credibility through joining social, political, and/or environmental movements. Establish yourself as a figure of authority in the industry.

Graphic Design Establishes Credibility

4. Graphic Design Communicates Before You Can

Graphic design can communicate without words. And it does this much faster than how fast most people can read text.

Graphic Design Communicates Before You Can

5. Get Information Across Better

Studies have shown that 65% of the population are visual learners, meaning that people digest information better when they see it, read it, watch it, etc. Presenting information visually helps visitors better understand and retain more information than they might have otherwise done.

6. Increase Sales and ROI

Throughout this article, we’ve mentioned how graphic design helps establish a brand identity for a business. We’ve also listed reasons graphic design is a great way to communicate, advertise, and promote to clients and customers.

Key Takeaway

Importance of Graphic Design in Business Marketing and Branding
Importance of Graphic Design in Business Marketing and Branding

What is Graphic Design?

Graphic design is the art of taking visual content and using it to communicate messages. It takes into consideration all the elements and principles of design. It includes everything from printed marketing materials like brochures and pamphlets to digital art.

1. Creates Brand Identity

Brand identity is all about the visual elements of a brand. Your company’s color scheme, logo, and general aesthetic help consumers distinguish your brand at a glance.

Logo

Your logo is one of the most recognizable parts of your brand identity. An encapsulation of who you are as a company and as a brand.

Colors

According to statistics, brand recognition increased as much as 80% just by using signature colors. We know that colors play a significant role in how your consumers identify who you are as a business.

Marketing Materials

Packaging

Statistics show that 70% of consumers report that packaging was the sole influence in forming their impression about a company. Graphic design is your tool to ensure that those impressions of your brand align with your message and mission.

Consistency

When consumers see consistency through all of your public materials, they become more acquainted with your brand. The minute they see your brand colors, they already know it’s about you. And it can increase revenue! Statistics show that a company can see a 33% increase in revenue by just being consistent with the brand presentation.

2. Establishes Professionalism

Graphic design lends your business a structured and professional look. Your customers will know you’ve put in the hours, effort, and investment to put your best foot forward. Through the quality of your graphic design, your customers can easily discern the level of professionalism they can expect to receive from your business.

3. Establishes Credibility

There are many ways to establish credibility in your brand. Of course, it helps if your company has been around for a while. And depending on your mission, earn credibility through joining social, political, and/or environmental movements. Establish yourself as a figure of authority in the industry.

Graphic Design Establishes Credibility

4. Graphic Design Communicates Before You Can

Graphic design can communicate without words. And it does this much faster than how fast most people can read text.

Graphic Design Communicates Before You Can

5. Get Information Across Better

Studies have shown that 65% of the population are visual learners, meaning that people digest information better when they see it, read it, watch it, etc. Presenting information visually helps visitors better understand and retain more information than they might have otherwise done.

6. Increase Sales and ROI

Throughout this article, we’ve mentioned how graphic design helps establish a brand identity for a business. We’ve also listed reasons graphic design is a great way to communicate, advertise, and promote to clients and customers.

Key Takeaway

Importance of Graphic Design in Business Marketing and Branding
Importance of Graphic Design in Business Marketing and Branding

What is Graphic Design?

Graphic design is the art of taking visual content and using it to communicate messages. It takes into consideration all the elements and principles of design. It includes everything from printed marketing materials like brochures and pamphlets to digital art.

1. Creates Brand Identity

Brand identity is all about the visual elements of a brand. Your company’s color scheme, logo, and general aesthetic help consumers distinguish your brand at a glance.

Logo

Your logo is one of the most recognizable parts of your brand identity. An encapsulation of who you are as a company and as a brand.

Colors

According to statistics, brand recognition increased as much as 80% just by using signature colors. We know that colors play a significant role in how your consumers identify who you are as a business.

Marketing Materials

Packaging

Statistics show that 70% of consumers report that packaging was the sole influence in forming their impression about a company. Graphic design is your tool to ensure that those impressions of your brand align with your message and mission.

Consistency

When consumers see consistency through all of your public materials, they become more acquainted with your brand. The minute they see your brand colors, they already know it’s about you. And it can increase revenue! Statistics show that a company can see a 33% increase in revenue by just being consistent with the brand presentation.

2. Establishes Professionalism

Graphic design lends your business a structured and professional look. Your customers will know you’ve put in the hours, effort, and investment to put your best foot forward. Through the quality of your graphic design, your customers can easily discern the level of professionalism they can expect to receive from your business.

3. Establishes Credibility

There are many ways to establish credibility in your brand. Of course, it helps if your company has been around for a while. And depending on your mission, earn credibility through joining social, political, and/or environmental movements. Establish yourself as a figure of authority in the industry.

Graphic Design Establishes Credibility

4. Graphic Design Communicates Before You Can

Graphic design can communicate without words. And it does this much faster than how fast most people can read text.

Graphic Design Communicates Before You Can

5. Get Information Across Better

Studies have shown that 65% of the population are visual learners, meaning that people digest information better when they see it, read it, watch it, etc. Presenting information visually helps visitors better understand and retain more information than they might have otherwise done.

6. Increase Sales and ROI

Throughout this article, we’ve mentioned how graphic design helps establish a brand identity for a business. We’ve also listed reasons graphic design is a great way to communicate, advertise, and promote to clients and customers.

Key Takeaway

Importance of Graphic Design in Business Marketing and Branding
Importance of Graphic Design in Business Marketing and Branding

What is Graphic Design?

Graphic design is the art of taking visual content and using it to communicate messages. It takes into consideration all the elements and principles of design. It includes everything from printed marketing materials like brochures and pamphlets to digital art.

1. Creates Brand Identity

Brand identity is all about the visual elements of a brand. Your company’s color scheme, logo, and general aesthetic help consumers distinguish your brand at a glance.

Logo

Your logo is one of the most recognizable parts of your brand identity. An encapsulation of who you are as a company and as a brand.

Colors

According to statistics, brand recognition increased as much as 80% just by using signature colors. We know that colors play a significant role in how your consumers identify who you are as a business.

Marketing Materials

Packaging

Statistics show that 70% of consumers report that packaging was the sole influence in forming their impression about a company. Graphic design is your tool to ensure that those impressions of your brand align with your message and mission.

Consistency

When consumers see consistency through all of your public materials, they become more acquainted with your brand. The minute they see your brand colors, they already know it’s about you. And it can increase revenue! Statistics show that a company can see a 33% increase in revenue by just being consistent with the brand presentation.

2. Establishes Professionalism

Graphic design lends your business a structured and professional look. Your customers will know you’ve put in the hours, effort, and investment to put your best foot forward. Through the quality of your graphic design, your customers can easily discern the level of professionalism they can expect to receive from your business.

3. Establishes Credibility

There are many ways to establish credibility in your brand. Of course, it helps if your company has been around for a while. And depending on your mission, earn credibility through joining social, political, and/or environmental movements. Establish yourself as a figure of authority in the industry.

Graphic Design Establishes Credibility

4. Graphic Design Communicates Before You Can

Graphic design can communicate without words. And it does this much faster than how fast most people can read text.

Graphic Design Communicates Before You Can

5. Get Information Across Better

Studies have shown that 65% of the population are visual learners, meaning that people digest information better when they see it, read it, watch it, etc. Presenting information visually helps visitors better understand and retain more information than they might have otherwise done.

6. Increase Sales and ROI

Throughout this article, we’ve mentioned how graphic design helps establish a brand identity for a business. We’ve also listed reasons graphic design is a great way to communicate, advertise, and promote to clients and customers.

Key Takeaway

Importance of Graphic Design in Business Marketing and Branding

--

--

Thinker. Dreamer. Believer. Doer. CEO www.newgenapps.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store