5 Best Tips to Nail Your Content Strategy Using AI

The Use of AI

Considering the key role of content and content marketing, a lot of digital marketing experts now leverage the power of Artificial Intelligence or AI as part of their content strategy. According to available data, about 40 percent of all businesses deploy AI to handle some part of their operations. And content marketing is one of them.

person using laptop computer

Nailing Content Strategy Using AI

In this article, I will discuss some key area of content strategy where you can effectively utilize AI. Contrary to popular belief, using AI isn’t expensive: in fact, it helps save considerably on your entire digital marketing processes.

1. Content Writing

Among all digital marketing processes, content writing doesn’t depend upon any software or online resources. Meaning, your dependency on human content writers will remain. This scenario will remain unchanged for decades to come, since there’s no machine equivalent of human intelligence, human thought and human emotions.

2. Content Scheduling

Another key area where AI can play a major role in nailing your content strategy is the very essential Content Schedules. How does a digital marketer know when it’s the right time to post fresh content? Who can predict when or what a reader will look for? And what are the guarantees that your content will emerge on top of search results on Google or any other search engine?

3. Identifying Key Markets & Ethnic Pockets

As website owner or digital marketer, you would surely appreciate the importance of data analysis. It helps identify the kind of traffic your website attracts and helps you understand ethnic preferences and choices, especially from areas where people from different parts of the world or various communities dwell together.

4. Use of Chatbots and Instant E-mailers

Chatbots are the most effective resource for content promotion. A chatbots enables a reader to engage quickly with your website after reading specific content.

5. Moderation and Reader Comments

Personally, I believe that reader comments should be published without much moderation or editing. However, there’s no dearth of spammers that will try and flood your comments section with useless emails and comments for cheap backlinks.

In Conclusion

It’s common knowledge that AI is the future of digital marketing and other digital processes. Therefore, content marketers, digital marketers, and website owners need to recognize the fact that AI will play a pivotal role in the success or failure of any website. Therefore, I would recommend website owners and digital marketers to start nailing your content strategies using AI at the earliest.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store